Journey Fixer — Customer Journey & Retention Audits
Customer journey audits for subscription & membership businesses

Your customer
is on a journey.
Make sure it's the right one.

Journey Fixer audits the journey from onboarding through renewal, finds where customers stall, disengage, or miss value, and delivers a prioritized plan to improve retention and revenue.

Ryan Gregg
Led by Ryan Gregg
15+ years in customer growth
Customer journey illustration
Free 2-minute assessment

How healthy is your customer journey?

Answer eight quick questions and get an instant overall score plus a stage-by-stage breakdown for Activation, Engagement, Expansion, and Retention.

Do new customers have a clear onboarding path that gets them to meaningful value quickly?
Can you identify the point where a new customer becomes meaningfully activated?
Do customers receive intentional lifecycle communication after onboarding?
Can you spot declining usage or engagement before a customer is already at risk?
Are upgrade, expansion, or advocacy opportunities built into the journey intentionally?
Do satisfied customers have a clear path to referral or deeper value?
Does your renewal experience begin before the customer is already at the renewal date?
Do you know the most common reasons customers disengage, downgrade, or leave?
0/100

Your customer journey score

Your breakdown

Activation0%
Engagement0%
Expansion0%
Retention0%
Talk Through the Gaps →
Start with the problem

Where is the journey breaking down?

I focus on the experience after signup — the moments that determine whether customers reach value, stay engaged, grow, and renew.

Activation

Customers aren't getting started.

The welcome, setup, or first-value experience is not moving new customers forward quickly enough.

Focus areas: onboarding, time to value, education, first actions.
Engagement

Customers are going quiet.

Usage fades, communication becomes generic or inconsistent, and warning signs are easy to miss.

Focus areas: lifecycle messaging, usage, customer health, engagement.
Expansion

Customers aren't growing.

Satisfied customers reach upgrade, advocacy, or referral moments without a clear next step.

Focus areas: expansion, surprise & delight, referral, advocacy.
Retention

Customers aren't renewing.

Renewal becomes a transaction instead of the natural result of an experience that continually reinforces value.

Focus areas: retention risk, renewal cadence, value reinforcement, churn.
How I can help

Start with an audit. Fix what matters first.

I find the gaps and give you a prioritized fix plan. Take the roadmap and run with it, or keep me involved to help implement it.

01

Customer Journey Audit

I review the journey from onboarding through renewal to find friction, weak handoffs, disengagement risk, and missed retention or revenue opportunities.

Find the gaps →
02

Journey Fix Plan

I turn the findings into a prioritized plan: what to fix first, what can wait, and where changes can create the most customer and business value.

Prioritize the work →
03

Implementation Support

If you want help executing, I can support onboarding, lifecycle messaging, customer-success processes, retention, expansion, and renewal.

Put it to work →
Want a second set of eyes on the journey? Talk through the biggest friction points in a free 30-minute intro call.
Book 30-Minute Call →
What you get

A fixed-scope audit with a clear finish line.

Not a giant strategy deck. I give you a concise written audit, a prioritized roadmap, and a live walkthrough so your team knows exactly what to do next.

Free 30-minute intro callNo charge to talk through your customer journey, fit, and likely scope.
Pricing based on scopeSmaller, focused audits typically start around $1,500. Larger or more complex journeys are quoted individually.
Fixed price before kickoffYou know the exact scope, fee, inputs, and delivery date before work begins.
Book 30-Minute Call →
01
Written audit + journey mapA practical review of onboarding, engagement, retention, expansion, referral, and renewal — with friction points called out clearly.
02
Prioritized fix planA roadmap organized around impact and urgency so you can see what should change first.
03
Live walkthroughA working session to review the findings, answer questions, and make the recommendations useful for your team.
04
Clear input listBefore kickoff, I tell you exactly what I need: relevant touchpoints, lifecycle messaging, available data, and a kickoff conversation.
Best fit

For teams where revenue depends on customers staying.

Best suited to small and mid-sized SaaS, subscription, and membership businesses — B2B or B2C — with a recurring customer relationship and enough journey complexity to create friction between teams or touchpoints.

Typical buyerFounder or CEO, Head of Customer Success, lifecycle/growth leader, or marketing leader responsible for retention.
Best timingYou already have customers and a working product or service, but engagement, renewal, expansion, or retention feels less intentional than acquisition.
Especially useful whenMarketing, product, and customer success each own part of the experience, but nobody has a clean view from onboarding through renewal.
Ryan Gregg
About Ryan Gregg

Experience behind the audit.

Ryan spent years leading customer success and personally building lifecycle systems for recurring-revenue businesses. Journey Fixer brings that hands-on experience into another company to find weak points in the journey and leave the team with a practical plan they can use.

10K+

Annual subscription members supported

Led customer success and lifecycle work for a subscription creative-media business serving more than 10,000 annual memberships.

Personally built

The lifecycle system

Created onboarding, educational email, in-app messaging, NPS, upgrade, renewal, and customer-health experiences across the journey.

15+ years

Customer growth experience

Across customer success, CRM, lifecycle marketing, content, audience growth, and customer experience.

Common questions

Quick Answers

What is included in a Customer Journey Audit?

I review the experience from onboarding through renewal, including lifecycle communication, engagement, retention risk, expansion, referral, and renewal. The exact scope is agreed before kickoff.

What does an audit cost?

Smaller, focused audits typically start around $1,500. Larger customer journeys, multiple products or segments, and more complex organizations are quoted individually. The 30-minute intro call is free, and you will know the exact fee before kickoff.

How long does it take?

The delivery date is agreed before kickoff based on scope. The audit is designed as a focused engagement with a clear finish line, not an open-ended consulting project.

What do you need from my team?

Usually a kickoff conversation plus access to the relevant journey touchpoints: onboarding, lifecycle messages, renewal communication, customer-success processes, and whatever usage or customer data is available.

What do I receive?

A concise written audit and journey map, a prioritized fix plan, and a live walkthrough so your team can ask questions and act on the recommendations.

Do you offer ongoing support?

Yes. You can take the roadmap and implement it internally, or keep me involved to help with onboarding, lifecycle messaging, customer-success processes, retention, expansion, and renewal.

You got the customer. Let's make the rest of the journey count.

Book 30-Minute Call →